Goldex — UI/UX & Brand Design

The Goldex brand and digital experience were fully designed by Studio 350 with a clear vision: transforming the concept of gold trading into a modern, accessible, and trustworthy digital platform.

Goldex is an international platform for buying, selling, transferring, and storing fractional physical gold. The challenge was to translate the value of a centuries-old asset into a contemporary fintech experience that feels secure, intuitive, and human-centered.

Studio 350 developed the complete brand identity alongside a scalable UI/UX system, focusing on clarity, usability, and emotional trust. From color psychology and typography to user flows and micro-interactions, every design decision was made to reduce friction, build confidence, and guide users seamlessly through complex financial actions.

The result is a refined, professional, and future-ready digital product—where elegant branding meets functional UX—designed to scale across global markets while maintaining simplicity and credibility at its core.